WhatsApp Broadcast Automation for Publishers

Challenge

Announcements on email and social weren’t reaching readers fast enough. Manual WhatsApp groups were capped, error‑prone, and risky for compliance. The publisher needed a reliable, policy‑safe way to notify thousands the moment a new book went live.

Solution

Trigger: Detect new book listings from the CMS/Sheet; enrich with title, author, cover URL, and buy link.

Template Messaging: Use pre‑approved WhatsApp templates with variables (name, title, discount, link) to ensure high deliverability.

Segmentation: Send to opted‑in readers by genre, language, and purchase history; throttle by provider limits.

Personalization: Add first‑name, dynamic offers, and city‑based store info; attach cover image as media.

Compliance: Manage consent and opt‑out keywords (STOP), handle fails/retries, and maintain an auditable log.

Analytics: Track deliveries, reads, clicks (UTM), and conversions; auto‑compile a launch report.

Why it Works

Operators get a simple launch dashboard: preview the broadcast, select segments, schedule or send now, and watch real‑time delivery/click stats. The system auto‑retries soft fails and logs unsubscribes to keep the list healthy.

Impact

• Instant launch‑day reach across thousands of opted‑in readers
• Hands‑free publishing → messaging flow with zero copy‑paste
• Higher CTR from personalized, media‑rich notifications
• Clean compliance: consent capture, opt‑outs, and audit logs
• Actionable insights to refine offers, timing, and segments